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Featured Research Reports

Current Development of China Mobile's OMS Platform and OPhone Products

Android mobile phones increased in popularity in 2009, and many mobile manufacturers and mobile operators started to focus on Android development. However, the world's largest mobile operator, China Mobile, did not directly invest in Android. With its partners, China Mobile used the open-source characteristics of Android to develop the highly customized OMS platform. With this platform and OPhone mobile phones, it aims to stimulate its 3G business and mobile services. This report examines the current status of OPhone products and the OMS platform, and looks at differences between OMS and Android, in order to analyze the future development potential of the OMS platform and OPhone products.

Published By: Market Intelligence & Consulting Institute
Date Published: Oct 2010

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2010 Mobile Marketing and Advertising: Financial Institutions Losing Revenue Opportunities, While Telcos Charge Ahead

Despite coming out of a recessionary year in which advertising and marketing budgets were slashed, mobile marketing remained steady, and in some cases showed gains. Financial institutions, however, lost ground to wireless operators, ISPs and merchants. SMS text remains the means to reach the greatest numbers of consumers, but the rapidly rising percentages of smartphone users and the success of the Apple app store has increased the need for developing a greater mobile web and in�]application advertising presence. This report covers the mobile marketing and advertising landscape, including consumer likelihood, preferences and adoption of mobile marketing and location based services, consumer methods of response, and segments to target.

Primary Questions:

• What is consumer acceptance of mobile marketing and advertising?
• Which consumer segments should be targeted with mobile marketing?
• What are consumer preferences toward mobile marketing campaigns?
• How do consumers react when they accept mobile marketing messages?
• What is consumer acceptance of location�]based marketing and couponing?
• What is the importance of search in marketing campaigns?
• Which segments should be targeted with locationbased marketing campaigns?
• What are current examples of different types of mobile marketing and advertising?
• How should mobile marketing campaigns be implemented within the existing ecosystem of telcos, FIs and consumers?

Published By: Javelin Strategy & Research
Date Published: Jan 2010

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Latest iPhone Headlines

Network World Wireless and mobile companies worth watching
We took a look at wireless and mobile companies whose product innovation and ambition reflect the mobile industry ferment, which is being expressed in all kinds of products from IT management services to unique Apple iPhone applications. These companies are trying to enable better mobile e-commerce and empower business class mobile users.

CNET Apple to join the geolocation craze?
A patent filed for a social-networking service called iGroups would allow iPhone and other mobile-device users to stay in touch and share location updates.

CNET Report: iPad preorders numbering in 'hundreds of thousands'
The Wall Street Journal says sales of Apple's newest device on pace to beat original iPhone in first three months.

All About Symbian Ewan at SXSW 2010: spotting a sea change?
The halls of Austin have been cleared of the SXSW Interactive crowd, to be replaced with the bands, managers, promoters and fans of the music conference. And that’s brought a sea change to a certain factor: it’s almost impossible to spot more than a handful of iPhones. From the reaction in the halls, Nokia have a chance to win over America this year.

Infrared News ‘i-Got-it’ Plug-in Turns iPhone into an A/V Remote
to plug your components into a box that can convert the WiFi signals of the mobile device into infrared signals that the A/V equipment can understand. Some programming of your iPhone, iPod touch or iPad might be required, as well. i-Got-it Corp.

BBC Palm hit by slow smartphone sales
Handheld computing veteran Palm is losing ground to the iPhone and Blackberry in the battle of the smartphones.

i-Mode News Research and Markets: New Report Provides an Analytic Overview of Italy''s Mobile Market In 2010
Multimedia Messaging Services (MMS) Mobile banking / ticketing General Packet Radio Service (GPRS) High-Speed Packet Access (HSPA) BlackBerry i-mode Femtocells Vodafone live! iPhone Mobile TV 3 Italia TIM WiBro Long-term evolution (LTE) Mobile broadband

i-Mode News Research and Markets: Netherlands - Mobile Market - Overview, Statistics &
Radio Services (GPRS) 8.2 Push-to-Talk (PTT) 8.3 High-Speed Packet Access (HSPA) 8.4 BlackBerry 8.5 i-mode 8.6 iPhone 8.7 Location-based services (LBS) 8.8 Mobile TV 9. Forecasts 9.1 Forecasts - mobile ARPU to 2015 9.2 Forecasts - UMTS subscribers to 2015

i-Mode News Research and Markets: Netherlands - Mobile Market - Overview, Statistics & Forecasts
Radio Services (GPRS) 8.2 Push-to-Talk (PTT) 8.3 High-Speed Packet Access (HSPA) 8.4 BlackBerry 8.5 i-mode 8.6 iPhone 8.7 Location-based services (LBS) 8.8 Mobile TV 9. Forecasts 9.1 Forecasts - mobile ARPU to 2015 9.2 Forecasts - UMTS subscribers to 2015

i-Mode News Mobile Talk: Highlights from Mobile World Congress 2010
Videos Now Playing Samsung Ultra Touch (S8300) in Mobile Tech Philips 56PFL9954 in Home Entertainment Motorola Razr V3xx (i-mode) in Mobile Tech Quick Tips: Accent marks on the iPhone in Quick Tips

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Research Reports

Apple's iPhone & Mobile Report 2009: Competing successfully with Devices, Content & Services from Apple
Visiongain, Feb 2009

iPhone tariff strategies
Ovum Plc, Apr 2009

Apple in Mobile
Visiongain, Jan 2009

User Interfaces 2009-2014: Enabling a compelling User Experience for the iPhone & Web 2.0 era
Visiongain, Sep 2009

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