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Mobile Location Based Services Applications, Forecasts & Opportunities 2009-2014Juniper Research Limited - 3/1/2010 - 122 Pages - ID: JUN2661827
Abstract | Table
of Contents
This detailed report provides the most in depth analysis of the opportunity for Mobile Location Based Services and Applications to date. Using a robust forecasting methodology, the report provides global market forecasts for Location enabled apps sold through App Stores, Location enabled apps sold through other channels, Mobile location based services (encompassing off-board apps and browser apps) as well as Mobile advertising revenues attributable to each of the above.
This extensive study examines the structure of the market for MLBS and location enabled apps in terms of the key drivers, constraints and players. A detailed analysis of each of the following application types is presented; Local Search & Information, Community, Navigation, Tracking, Other Consumer MLBS/Apps and Business Productivity, with each sector analysed by region, channel and type of revenue.
Key questions the report answers:
- How have advances in smartphone technology impacted on the growth of location-based services?
- Which will be the main revenue streams for MLBS?
- In which markets will MLBS be most successful?
- What is the likely scale of advertising expenditure on MLBS over the next five years?
- How is the MLBS value chain developing and who are the main players?
- Are onboard or offboard services are applications likely to predominate in the MLBS market?
- What are the key technologies which enable MLBS?
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