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Hispanic Mobile Users and UsageeMarketer - 6/1/2010 - 17 Pages - ID: EMA2717797
Abstract | Table
of Contents
Hispanics love their mobile phones and take them everywhere—more than non-Hispanic whites and, in many cases, more than blacks. Marketers who are just turning to mobile will find a market well ahead of them.
Hispanic adults lead all other groups in wireless Internet access, according to the Pew Internet & American Life Project. The population of Hispanic mobile phone users skews younger than the Hispanic Internet population and has decidedly more males than the general Hispanic population.
Hispanics cannot imagine daily life without their mobile phones and credit the technology with strengthening relationships and keeping them connected to their social world, not just friends and family. Although most do not buy products online, they use their mobiles in store aisles to check prices, inventory and which competitor may have an out-of-stock item that they want.
SMS, location-based services and QR codes offer huge opportunities to reach this audience. Once these mobile users are reached, marketers need to connect and engage with them, if they want to get a call back.
Key questions this report answers:
- What does the Hispanic mobile market look like?
- Which mobile devices do Hispanics use to go online?
- Are Hispanics amenable to viewing mobile advertising?
- How can marketers reach this mobile audience?
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