|
| |
| [ Also see: 3G
Books LBS
Books Java,
J2ME Books WAP
Books mCommerce
Resources ]
|
Welcome to our guide to the latest mCommerce Mobile Commerce books and
publications.
Look for more books on
this topic
|
| |
Mbusiness:
The Strategic Implications of Wireless Technologies
MBusiness: the strategic implications of wireless technologies
presents recent theory and evidence on wireless information technologies
and their application in business. Such information is useful in both the
classroom and for interested practitioners contemplating new technological
developments. MBusiness is a very fast moving area and consequently there
is a need to provide relevant material for those who wish to understand
the subject. This text provides recent teachings, moving beyond existing
wireless technology publications, and differentiates itself strongly via
its emphasis on the strategic business application of mobile
communications. It stands apart by virtue of the degree of academic rigour
with which it tackles the material and is an excellent resource for
teaching and learning in the classroom.
Stuart Barnes
Format: Paperback, 256pp
Publisher: Butterworth-Heinemann
Published: September 2003
|
|
| |
Advances in
Mobile Commerce Technologies
Contributors from computer and information science, psychology, and
other disciplines balance theory and applications in an introduction for
both researchers and practitioners. They begin by reviewing the trends and
future developments in mobile commerce applications and technology, then
focus on technological challenges facing mobile commerce, and conclude by
surveying some issues relating to application studies and information
systems.
Ee-Peng Lim, Keng Siau
Format: Hardcover, 300pp
Publisher: Idea Group Publishing
Published: January 2003 |
|
| |
Mobilize
Your Enterprise: Achieving Competitive Advantage through Wireless
Technology
Mobilize Your Enterprise: Achieving Competitive
Advantage Through Wireless Technology is both a business book
and a technical book. It explains the business value of mobile technology
to the enterprise - and it explains the enabling technology in terms of
its business value.
Patrick Brans
Format: Paperback, 386pp.
Publisher: Prentice Hall Professional
Published: September 2002 |
|
| |
Get-Started
Guide to M-Commerce and Mobile Technology
PDAs, Internet phones, web pads — wireless is here in a big way.
But just because potential customers have "unplugged" themselves
doesn't mean you can't reach them. The best news is, you don't need a lot
of computer expertise to capitalize on the snowballing mobile commerce
trend.
The Get-Started Guide to M-Commerce is
a nontechnical, easy-to-use introduction that takes you and your company
through the strategic, technical, and marketing processes crucial to
transforming your business into a mobile-market success story. From
deciding whether or not to "go mobile" to the do's and don'ts of
implementing m-commerce technology, this accessible guide offers a
reader-friendly overview of the issues.
Danielle Zilliox
Format: Paperback, 1st ed., 250pp.
Publisher: AMACOM
Published: June 2002
|
|
| |
M-Commerce:
Technologies,Services,and Business Models
Mobile Commerce, or m-Commerce, is part of an explosion of new usage
scenarios that overcome the limitations of mobile devices in support of
highly personalized and time-critical activities for consumers and
enterprises alike. With tens of millions of m-Commerce consumers around
the world today and a billion mobile phone users, the question is not
whether m-Commerce will materialize but rather whether you and your
company are ready for it.
Norman M. Sadeh
Format: Paperback, 272pp.
Publisher: Wiley, John & Sons, Inc
Published: March 2002
|
|
| |
Wireless
Internet and Mobile Business
Wow! Many of our readers will say, "I had no idea that this
wireless stuff was so significant. I have been using cell phones for
years, but I never viewed cell phones as vehicles for connecting to the
Internet and browsing the Web. Now, all of a sudden, I learn the amazing
statistic that the number of people accessing the Web through wireless
devices by 2002/2003 will be larger than the number who access the Web
through desktop computers! Who could have imagined this?"
This book is appropriate for any student or professional with a
desire to learn wireless programming. Many of the Internet and Web
resources that we include point readers to turn-key solutions (some
fee-based and some free) for the creation of m-business applications.
However, readers can use the programming technologies presented here to
create these applications themselves.
Harvey M. Deitel, Paul J. Deitel, Tem Nieto, Kate Steinbuhler
Format: Paperback, 1000pp.
Publisher: Prentice Hall Professional
Published: December 2001
|
|
| |
Electronic
Commerce 2002: A Managerial Perspective
This easy-to-read book describes what electronic commerce is: how it
is being conducted and managed; and its major opportunities, limitations,
issues, and risks. A blend of theory and practical applications integrates
an up-to-date handbook structured around the notion that EC applications
require certain technological infrastructures and other support
mechanisms. Its six-part organization covers: the fundamentals and
technology of EC, Internet marketing, business-to-business, other models
and applications, system development and security, and implementing EC.
For managers and professional people in any functional area of the
business world.
Efraim Turban, Chung, David King, Merrill Warkentin, Jae Lee
Format:Hardcover, 2nd ed, 960pp.
Publisher: Pearson Education
Published: November 2001
|
|
| |
M-Business:
The Race to Mobility
A Strategic Roadmap to Position Yourself for the Mobile Economy. The
mobile Internet is transforming employee, supply chain, and customer
interaction, and providing new innovation, cost-reduction, and revenue
opportunities. M-Business tells you how to reposition and evolve business
processes and enterprise applications to take full advantage of the coming
tsunami of mobile business, a wave that is compelling and complexand
overtaking your organization even as you read these words.
Ravi Kalakota, Marcia Robinson
Format: Hardcover, 272pp.
Publisher: McGraw-Hill Professional
Published: October 2001
|
|
| |
E-Finance:
The Electronic Revolution in Financial Services
e-Finance: The Electronic Revolution is
the first comprehensive and practical attempt to chart the history,
progress and future of B2B and B2C electronic financial services. It
explains clearly and concisely how and why the world of retail and
institutional finance has started a migration from conventional
foundations to computerized, internet-driven practices, and considers
where such efforts will ultimately lead. Industry examples from different
countries and markets are included throughout the book to illustrate the
expansion, failures, successes, and future of electronic finance.
Erik Banks
Format: Hardcover, 220pp.
Publisher: Wiley, John & Sons
Published: August 2001
|
|
| |
The Freedom
Economy: Gaining the Mcommerce Edge in the Era of the Wireless
Internet
mCommerce--mobile commerce--is marking the start of another era of
innovation in business. Just as personal computers and the Internet have
changed the landscape of ecommerce, mCommerce will continue to extend the
way organizations conduct business--and change the relationships between
companies, customers, suppliers, and partners. Mobility means freedom.
Freedom creates choice and, as a result, value. Offering much more than
just convenience, wireless technology can revolutionize the way companies
work, buy, sell, and collaborate. To effectively utilize the power of
mCommerce in your organization, understand where the technology is headed,
and avoid the pitfalls, you need The Freedom Economy.
Peter G. Keen, Ron Mackintosh
Format: Hardcover, 259pp.
Publisher: McGraw-Hill Professional
Published: June 2001
|
|
| |
Electronic
Banking: The Ultimate Guide to Online Banking
The world of banking and financial services is in the midst of
dramatic change, moving away from traditional "brick and mortar"
branches and focusing on new delivery channels, to improve customer
service and give 24-hours-a-day access to information and transactions.
What are the threats and the opportunities of electronic banking? What new
pricing strategies should banks develop? How do you secure electronic
financial transactions? What effects will online banking have on the
financial world? How do you market the new electronic services? Read the
expert opinions of bankers, trend watchers and financial consultants.
Explore the new banking solutions through white papers and reports...
SCN Education BV
Format: Hardcover, 400pp.
Publisher: Vieweg Verlag/Morgan Kaufmann Publishers
Published: April 2001
|
|
| |
Mobile
Commerce: Opportunities, Applications, and Technologies of Wireless
Business
This book provides the context, architectures, case studies, and
intelligent analysis that will help you grasp this rapidly emerging
subject. With keen insight into the needs of both camps, May explains the
technological aspects of mobile commerce to business decision makers and
the business models to the technologists who design and build these
electronic systems. It is the one book all relevant parties in a company
can read to ensure common understanding. Topics include devices,
technologies, applications, standards, security, and more.
Paul May
Format: Paperback, 302pp.
Publisher: Cambridge University Press
Published: March 2001
|
|
| |
M-Commerce
Crash Course
The past, present, and future of wireless telecom technology --
explained in one volume. The convergence of current cellular and PC voice
networks with the new wireless networks means anyone working in the
telecommunications industry (or interested in investing) needs the inside
scoop on the next generation of telecommunications. You'll find it in
M-Commerce. Expert P.J. Louis' one-of-a-kind guide lets you understand the
merging of 3rd generation, or 3G, wireless technologies with the Internet,
a convergence that's transforming the economics of the telecommunications
industry and driving massive growth in wireless usage. Focusing on how
network management and customer care must evolve with the technologies,
the book provides you with business models and an understanding of service
provisioning as well as technology.
P. J. J. Louis
Format: Paperback, 345pp.
Publisher: McGraw-Hill Professional
Published: February 2001
|
|
| |
| |
|