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Current Development of China Mobile's OMS Platform and OPhone Products

Android mobile phones increased in popularity in 2009, and many mobile manufacturers and mobile operators started to focus on Android development. However, the world's largest mobile operator, China Mobile, did not directly invest in Android. With its partners, China Mobile used the open-source characteristics of Android to develop the highly customized OMS platform. With this platform and OPhone mobile phones, it aims to stimulate its 3G business and mobile services. This report examines the current status of OPhone products and the OMS platform, and looks at differences between OMS and Android, in order to analyze the future development potential of the OMS platform and OPhone products.

Published By: Market Intelligence & Consulting Institute
Date Published: Oct 2010

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2010 Mobile Marketing and Advertising: Financial Institutions Losing Revenue Opportunities, While Telcos Charge Ahead

Despite coming out of a recessionary year in which advertising and marketing budgets were slashed, mobile marketing remained steady, and in some cases showed gains. Financial institutions, however, lost ground to wireless operators, ISPs and merchants. SMS text remains the means to reach the greatest numbers of consumers, but the rapidly rising percentages of smartphone users and the success of the Apple app store has increased the need for developing a greater mobile web and in�]application advertising presence. This report covers the mobile marketing and advertising landscape, including consumer likelihood, preferences and adoption of mobile marketing and location based services, consumer methods of response, and segments to target.

Primary Questions:

• What is consumer acceptance of mobile marketing and advertising?
• Which consumer segments should be targeted with mobile marketing?
• What are consumer preferences toward mobile marketing campaigns?
• How do consumers react when they accept mobile marketing messages?
• What is consumer acceptance of location�]based marketing and couponing?
• What is the importance of search in marketing campaigns?
• Which segments should be targeted with locationbased marketing campaigns?
• What are current examples of different types of mobile marketing and advertising?
• How should mobile marketing campaigns be implemented within the existing ecosystem of telcos, FIs and consumers?

Published By: Javelin Strategy & Research
Date Published: Jan 2010

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Latest iPhone Headlines

Infrared News Macsimum Review: FLPR effectively turns your iPhone or iPod touch into a remote control
televisions, cable and satellite boxes, stereo systems, lights, ceiling fans and just about anything else that uses an infrared remote control. After purchasing the FLPR infrared interface and popping it into the iPhone/iPod touch dock connector, you

Network World Wireless and mobile companies worth watching
We took a look at wireless and mobile companies whose product innovation and ambition reflect the mobile industry ferment, which is being expressed in all kinds of products from IT management services to unique Apple iPhone applications. These companies are trying to enable better mobile e-commerce and empower business class mobile users.

i-Mode News Research and Markets: New Report Provides an Analytic Overview of Italy''s Mobile Market In 2010
Multimedia Messaging Services (MMS) Mobile banking / ticketing General Packet Radio Service (GPRS) High-Speed Packet Access (HSPA) BlackBerry i-mode Femtocells Vodafone live! iPhone Mobile TV 3 Italia TIM WiBro Long-term evolution (LTE) Mobile broadband

i-Mode News ASIA MARKETS: Smartphones May Transform Japan's Mobile Market
provider Softbank Corp. and handset-parts makers at the cost of local companies whose offerings revolve around the home-grown 'i-mode' mobile Internet service. The launch of smartphones, such as Apple Inc.'s (AAPL) iPhone and Google Inc.'s (GOOG) Android

i-Mode News Research and Markets: Netherlands - Mobile Market - Overview, Statistics & Forecasts
Radio Services (GPRS) 8.2 Push-to-Talk (PTT) 8.3 High-Speed Packet Access (HSPA) 8.4 BlackBerry 8.5 i-mode 8.6 iPhone 8.7 Location-based services (LBS) 8.8 Mobile TV 9. Forecasts 9.1 Forecasts - mobile ARPU to 2015 9.2 Forecasts - UMTS subscribers to 2015

i-Mode News Mobile Talk: Highlights from Mobile World Congress 2010
Videos Now Playing Samsung Ultra Touch (S8300) in Mobile Tech Philips 56PFL9954 in Home Entertainment Motorola Razr V3xx (i-mode) in Mobile Tech Quick Tips: Accent marks on the iPhone in Quick Tips

i-Mode News Research and Markets: Netherlands - Mobile Market - Overview, Statistics &
Radio Services (GPRS) 8.2 Push-to-Talk (PTT) 8.3 High-Speed Packet Access (HSPA) 8.4 BlackBerry 8.5 i-mode 8.6 iPhone 8.7 Location-based services (LBS) 8.8 Mobile TV 9. Forecasts 9.1 Forecasts - mobile ARPU to 2015 9.2 Forecasts - UMTS subscribers to 2015

WiMAX News Sprint pushes WiMAX router as iPhone companion
In a nontraditional marketing maneuver, Sprint Nextel has launched a TV ad that touts its WiMAX router by promoting the gear  - More - 

Bluetooth News EXCLUSIVE: Bluetooth Star Wars...
that means people will be able to swing their iPhones at one another with officially-licensed lightsaber sounds, with Bluetooth connectivity. The app is the follow-up to 2008's Lightsaber Unleashed, which was itself THQ's revamped version of an

Bluetooth News Bluetooth Star Wars Lightsaber Duel iPhone app coming soon
that means people will be able to swing their iPhones at one another with officially-licensed lightsaber sounds, with Bluetooth connectivity. The app is the follow-up to 2008's Lightsaber Unleashed, which was itself THQ's revamped version of an

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Research Reports

Apple's iPhone & Mobile Report 2009: Competing successfully with Devices, Content & Services from Apple
Visiongain, Feb 2009

iPhone tariff strategies
Ovum Plc, Apr 2009

Apple in Mobile
Visiongain, Jan 2009

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Visiongain, Sep 2009

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