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The internet guide to GPS and mobile
positioning.
If you're an industry professional, please bookmark this page now!
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With positioning services becoming increasingly important for the mobile
world, we've provided a brief tour through some of the better Global
Positioning System (GPS) resources on the net.
Also see our LBS Resource Center for
Location-Based Services resources.
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Articles
Useful introductory articles on GPS, tracking and positioning.
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Consultants
Specialist GPS, and Positioning consulting organisations.
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Development Tools
for GPS
Software, Chips sets and other tools for GPS developers.
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Forums
Discussion forums, groups, mailing lists and soapboxes.
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Jobs
Have you visited our Wireless Employment pages yet?
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News
Recent news headlines and articles.
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Products
Useful links to GPS manufacturers and vendors.
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Resources
Useful and interesting sites, other resources.
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Shop Online for GPS
Products
Shop for GPS products and accessories.
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Training
See our Wireless Training section for courses.
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Tutorials
Introductory information and technical details.
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What is GPS?
An overview of the Global Positioning System.
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Location-Based Advertising and Marketing ? 2nd Edition Location-Based Advertising and Marketing is
the second consecutive report from Berg Insight
analysing the latest developments on the locationtargeted
advertising market worldwide.
This strategic research report from Berg Insight
provides you with 200 pages of unique business
intelligence including 5-year industry forecasts
and expert commentary on which to base your
business decisions.
This report will allow you to:
Identify tomorrow?s most profitable LBA
opportunities in the mobile space.
Understand the fundamentals of the ad-based
mobile media revenue models.
Recognise the key enablers of growth in the LBA
market.
Comprehend the relative importance of digital
channels compared to other advertising media.
Learn about the experiences of LBA campaigns
by top global brands.
Profit from valuable insights about LBA business
models.
This report answers the following questions:
In what ways can location technology improve the relevancy of
mobile advertising?
What are the experiences from mobile LBA campaigns so far?
How should mobile LBA be integrated in the marketing media
mix?
Which categories of companies can leverage mobile locationbased
advertising?
Which are the LBA specialists that stand out of the crowd?
How are mobile operators such as AT&T, Telefónica and SFR
approaching LBA?
How are traditional mobile advertising players and major digital
and telecom players positioning themselves in this market?
How well suited for LBA are different existing and future mobile
media channels?
Which are the main drivers and barriers affecting the mobile
LBA market?Published By: Berg Insight
Date Published: Jan 2013 * * * * * * Market Opportunity: Location-based Services Sometimes considered a stand-alone service, often thought about only in precise positioning terms, location determination may also be on a proximity basis. In all cases, location adds value to applications and is thus an enabler of MVAS applications.
Location-based Service (LBS) applications use of information about the whereabouts of the wireless or mobile device is located, with that device usually being directly connected to or associated with a human or physical asset.
Market Opportunity: Location-based Services - target audience:
- Mobile network operators
- LBS application developers
- Wireless infrastructure providers
- Mobile content developers and aggregators
- Mobile commerce and advertising companies
Published By: Mind Commerce Publishing
Date Published: Jan 2013 * * * * * *
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