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Introduction  |  BackgroundAbout cHTML  |  Inventor

i-Mode's Inventor - Mari Matsunaga

Mari Matsunaga, inventor of
i-Mode, named #1
Businesswoman in Asia by Fortune.com Oct. 2000In the October 16th, 2000 edition of Fortune, the magazine crowned 46 year old Mari Matsunga - the inventor of i-Mode - Asia's top business-woman. more...

Japanese crowned top Asian businesswoman - Biz.com.my report about Matsunaga's achievment.

50 Most Powerful Women in Business - Mari Matsunaga - Fortune.com report on Mari Matsunaga and her achievment in creating the world's most popular Mobile Internet system.

There is a new book out by Mari Matsunaga called The i-Mode Incident which describes how the world's leading mobile business model was developed. Unfortunately it is currently only available in Japanese. But, hopefully, if i-Mode does take off it will become available in English.

imode chtml High Speed Management, Tacit knowledge, Creative Chaos, and Cultural Changes: The Incredible Transformation of NTTDoCoMo under Keiichi Enoki, Mari Matusunaga, and Tadeshi Natsuno (10 pp)
- by Linda Zambenini

i-mode CHTML i-mode Strategy - Why Doesn't the World Catch Up? - book published in December 2000 by Takeshi Natsuno, one of the three central figures in the development of i-Mode. MobileMediaJapan states: "...he talks about every aspect of of the NTT DoCoMo i-mode strategy. Packed with lots of analytical data about i-mode." The book apparently deals with more technical details of i-Mode. Only available in Japanese but talk is it will be coming out in English later.

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