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The internet guide to Location-Based Services (LBS),
E911 and Location-Enabled Business (LEB).
If you're an industry professional, please bookmark this page now!
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With positioning services becoming increasingly important for the mobile
world, we've provided a brief tour through some of the better
Location-Based Services (LBS), Location-Enabled Business (LEB), Enhanced
911 (E911) emergency services and Mobile Positioning resources on the
net.
Also see our GPS
Resource Center for Global Positioning resources.
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Consultants
Specialist LBS and Mobile Positioning consulting organisations.
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Development
Tools
Tools for implementing Location Based Services.
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Enhanced
911 (E-911)
Introductory E911 information and technical details.
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Events
Wireless Events, Conferences, Seminars and Trade Shows.
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Forums
Discussion forums, groups, mailing lists and soapboxes.
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Jobs
Have you visited our Wireless Employment pages yet?
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Mobile
Phones
Looking for a state-of-the-art handset? Shop online.
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News
Recent news headlines and articles.
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Resources
Useful and interesting sites, other resources.
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Tutorials
Introductory information and technical details.
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Mobile Social Networks: Marketing by Location Shows Potential Social networking is one of the fastest-growing activities among mobile users and has become a significant driver of Internet usage on mobile devices.
Yet, as impressive as the growth is, gaining a voice in the conversations taking place across mobile social networks will be challenging for marketers.
Most marketers are thinking through key issues, such as internal ownership and scalability of mobile-social programs. Budgeting and definitions of ROI likewise continue to evolve. In addition, dedicated mobile-social ad inventory remains limited. The biggest near-term opportunities will come from location-aware applications, services and offers, which provide value in the form of contextual relevance and which are increasingly popular among smartphone owners.
Key questions this report addresses:
- Who are the mobile social networkers?
- Are consumers interacting with brands on mobile social networks?
- What is the outlook for location-based services?
- Is there an opportunity for marketers to use social networks to reach mobile consumers?
Published By: eMarketer Date Published: Jan 2009 * * * * * * Mobile Navigation Services Mobile Navigation Services is the third consecutive report
from Berg Insight analysing the latest developments on the
mobile turn-by-turn navigation market now covering globally for
the first time.
This report in the LBS Research Series provides you with 140
pages of unique business intelligence including 5-year industry
forecasts and expert commentary on which to base your
business decisions.
This report will allow you to:
- Identify key players on the mobile turn-by-turn
navigation market.
- Learn about the latest propositions from leading
software developers and service providers.
- Understand the opportunities and challenges for
mobile navigation services worldwide.
- Comprehend how navigation software can seamlessly
integrate with other LBS to improve the user
experience.
- Predict future business opportunities for mobile
navigation services.
- Anticipate future drivers for subscriber growth.
Published By: Berg Insight Date Published: Jan 2009 * * * * * *
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Coming Soon:
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Visit our
Wireless
Events
page for full listings of conferences, seminars and trade shows.
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