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Mobile Web: State of the Market, Technology, and Business Issues

Mind Commerce Publishing - 4/1/2008 - 257 Pages - ID: CCJQ1732922

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Abstract | Table of Contents

World Wide Web (WWW or Web) usage has expanded dramatically over the last decade. Billions of users have used the Web to perform thousands of actions each that facilitate their lives through entertainment, information, and commerce. Mobile Web represents a great opportunity for all constituents including portals, media companies, service providers, application providers, and mobile network operators.

However, accessing and using the Web while mobile is completely different than fixed network access with both benefits and constraints. Mobile Web: State of the Market, Technology, and Business Issues represents a comprehensive analysis of Mobile Web including history, concepts, requirements, implementations, services, and trends of the new evolving web technology. This publication also presents a comprehensive study for mobile web challenges confronted by users, developers, vendors, and service providers. It also includes case study analysis of Mobile Web applications and services.

Key Questions Answered in this Report

How is the Mobile Web distinguished from fixed network in terms of user requirements?
How does mobile advertising, marketing and location-based services relate to Mobile Web?
What are the challenges to implement and operator a Mobile Web service?
What applications are being deployed for Mobile Web and what is their success?
What are the important emerging technologies and solutions to Mobile Web problems?
What are the current and anticipated businesses and applications?

Target Audience

Mobile Network Operators
Mobile Web Service Providers.
Mobile Web Software Developers.
Mobile Advertising Companies.
Mobile Devices Vendors.
Internet Service Providers.
Wireless Services Developers.
Web Developers.
Mobile Marketing Service Providers.
Mobile Web Users

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