|
| |
All prices are in US$ unless stated otherwise. See our Ordering
and Delivery FAQ for more information.
Mobile Advertising: Cutting through the Hype 2nd EditionInforma Media and Telecom - 5/1/2008 - 226 Pages - ID: INFM1792511 | | Publisher Purchase Options |  | PDF E-mail From Publisher | $5,850.00 | Add to cart  |
Abstract | Table
of Contents
The report focuses on the latest developments within mobile advertising. Including: the introduction of ad-funded content on 3 UK; the burgeoning off-portal market and its relationship with the operator portals; the battle for real estate and the emergence of on-device portals; what impact will mobile advertising have on mobile entertainment revenues; which brands “get” mobile advertising. As well as case studies on Coke Cola, Sony Pictures, Peugeot to name but a few.
Key areas discussed include:
- Global mobile advertising forecasts 2007-2012
- The need for viable, standardised metrics
- Case studies of mobile advertising campaigns
- Understanding and incorporating regulation to ensure maximum impact of mobile advertising
- Who are the mobile consumers
Essential reading for:
- Media brands, advertising agencies and content providers - Discover the opportunities that are available in mobile advertising sector, identify the revenue growth opportunities, business models
- Technology providers - Analyse the technology provisions and the changing roles of traditional advertising media
- Global and location based brands and advertisers - Learn about the regional differences
- Mobile Operator - Gain insight into the market trends and how it is likely to change over the next 5 years
- Content and search aggregators - Find out where the prospective revenues are in the sector.
Please Note: Informa requires that clients sign a confidentiality agreement prior to fulfillment of PDF email delivery for all PDF orders. Fulfillment may take 2-3 days after receipt of form.
|
Click
to View Enlarged
Cover Image
|
Powered By:
|
