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Handsets Get a Latin Beat: Mobile Users in Latin America Turn to Music, Cameras and 3GPyramid Research - 6/1/2008 - 113 Pages - ID: PYR1793564
Abstract | Table
of Contents
Over the past couple of years, the market for mobile handsets in Latin America has grown
remarkably, driven by a healthy increase in mobile subscribers as well as by a vibrant replacement
market. Device sales will increase further through 2012, with Brazil and Mexico the biggest
opportunities. This profound transformation will involve such factors as rising mobile penetration
rates, adoption of 3G, a growing replacement market and demand for music and camera features.
Pyramid Research, in a Report titled Handsets Get a Latin Beat: Mobile Users in Latin America
Turn to Music, Cameras and 3G, examines this transformation and what it means to both
handset vendors and mobile operators. It looks at the underlying trends in the mobile market,
including technology developments, mobile services demand, the competitive landscape, ARPS,
the battle between the two largest mobile operators in the region, handset revenue and unit
sales, ASPs, demographic factors and market shares. The Report examines both relevant moves by
operators and the strategies of the major handset vendors in the market, including individual
marketing campaigns and promotions.
Key findings of the Report include:
- Users are upgrading from voice-only phones to devices with music and camera capabilities.
- Wide-scale deployment of 3G in Latin America is creating numerous opportunities for
handset manufacturers during the 2008-2012 period.
- Sony Ericsson and LG have expanded their market shares in the region thanks to their strong
portfolios, effective marketing and above all their strategic alliances with mobile operators.
- Working more closely with each other, mobile operators are actively promoting music
phones while vendors are launching new handsets with pre-loaded and exclusive content.
It not only looks at past and future developments in the overall regional market, but also
examines in detail the seven largest country markets: Brazil, Mexico, Venezuela, Argentina,
Colombia, Peru and Chile. For each market, the Report provides a handset market overview,
technology trends, handset price and revenue trends, an ASP forecast, sales of handsets by type of
buyer, an analysis of the competitive landscape, a discussion of key recent campaigns and much
more.
Key questions answered
- How strong will the demand drivers such as subscription and penetration growth be in
Latin America through 2012?
- How will 3G migrations affect handset demand in various countries, and when?
- What role will mobile data uptake play?
- How will the battle between América Móvil and Telefónica shape the region’s markets?
- Can replacement sales keep the overall markets growing as subscriber growth slows?
- How are vendors positioning themselves in the smartphone market? Where is smartphone
adoption strongest?
- Which handset vendors are making inroads in which markets, and why?
- How strong will adoption of cameras and music players be in various countries through
2012? How are operators marketing music phones most successfully?
- Will replacement sales make up for declining new-subscriber sales in all top seven
countries?
- What will the handset ASP be in the largest markets in Latin America in 2012? Market
revenue?
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