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Mobile Content and Services (7th edition)Informa Media and Telecom - 3/1/2009 - 666 Pages - ID: INFM2154188 | | Publisher Purchase Options |  | PDF E-mail From Publisher | $7,865.00 | Add to cart  |
Abstract | Table
of Contents
Mobile Content and Services (7th edition) answers key questions, illuminating case studies from around the globe and future roadmaps for players across the value chain - backed by detailed forecasts to 2013. The report provides you with critical information on which to base your strategy.
Key Coverage
The major industry analysis covered within the Mobile Content and Services report includes:
- Mobile enterprise analysis: evaluation of the mobile applications and solutions employed in these sectors.
- Business models: Coverage of key areas, including mobile messaging, music, games, Mobile TV and video, mobile web browsing and search, location based services, mobile advertising and social networking, and m-commerce and mobile financial services.
- Strategic issues: analyses the impact of the evolving content value chain on all industry players. Evaluates high level business and marketing issues, and the critical considerations for addressing the mobile content and services market. Looks at the impact of disruptive technologies such as VoIP. Assesses the impact of the growth of the handset market including smartphones and the impact of devices like the iPhone on the industry.
Key Issues Addressed
The report details
Global industry forecasts
Value chain and competitive analysis
New services available
Revenue and business models
Pricing strategies
Technology launches
Major players’ strategies
Future roadmap scenarios
Please Note: Informa requires that clients sign a confidentiality agreement prior to fulfillment of all orders. Fulfillment may take 2-3 days after receipt of form.
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