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Mobile Phone Market Data & Analysis: Functional Features, Vendor Strategies, Applications and Pricing Pattern-1Q/09, Korea

Yonku & Kenkyu - 5/1/2009 - 81 Pages - ID: YKKU2275478

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Abstract   |   Table of Contents

This report examines the mobile phones, applications, and services surrounding Korean markets and consumers. This study goes into the mobile handset and application and services surrounding Korean markets and consumers. Yonku and Kenkyu examines the market shipments data based on 1Q,08-1Q,09, segment analysis by functional features, mobile application and service issues directly impacting on handset functions and components, competitive environment between Korean trio - Samsung, LG, and Pantech - and new entrants - Nokia, RIM, and Sony Ericsson, etc,. This report also reviews the pricing pattern analysis, new services developed by Korean mobile carriers, product strategy analysis mainly focusing on Samsung and LG, consumer demand and behavior analysis, and future outlook. Along with the fact of Samsung and LG’s home, Korea in mobile phone space is an exceptional and advanced market in which market players are serving world-first innovative mobile handsets with extensive use of applications ranging from mobile TV to navigation, full browsing, mobile banking, gaming, etc. Korean consumers are also well educated to mobile functions with high degree of embrace of advanced technologies. As such, Korean market, as the “Test Market”, is a clear indicator to see the future trend for mobile phone, rather the shipments volume, itself. In addition, from 2009, the entrance of outside manufacturers including Nokia, Sony Ericsson, HTC, and possibly expected Apple in Korean market will significantly impact on Samsung and LG, whereby this competitive market place - Korean market will bring all global market participants valuable implications and lessons to understand how the future mobile phone will evolve. The segmented issues discussed in this study are Camera phones, LCD window size and resolution, Touchscreen and full browsing phones, Smartphone, navigation and mobile TV phones, mobile banking and transportation smart card phones, and Bluetooth enabled phones. This study provides in-depth analysis of the individual segmented issue with a comprehensive assessment in related market dynamics.

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