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2009 Javelin Mobile-Banking Scorecard: 2nd Annual Benchmark Identifies 26 Critical Criteria to Optimize Adoption and UsageJavelin Strategy & Research - 10/1/2009 - 50 Pages - ID: JAVL2476844 | | Publisher Purchase Options |  | Online Download | $2,000.00 | Add to cart  |
Abstract | Table
of Contents
Javelin’s 2009 Mobile Banking Scorecard ranks the consumer mobile-banking offerings offered by 18 of the nation’s 40 largest banks, based on deposits. The benchmark covered three areas of mobile banking: Features, Access and Marketing. Secretshoppers harvested information about each bank’s features by searching their websites and phoning customer service representatives multiple times. Of the top 40 institutions analyzed from July through September 2009, 18 offered mobile banking to their customers. All told, Javelin reviewed 26 criteria, including 18 features, six points of access and two marketing issues. The 18 banks offering mobile banking were ranked and awarded gold, silver or bronze status. This report also includes a profile of USAA Bank.
Primary Questions
- What are banks offering, and how has that changed over the past year?
- Which bank offers the most complete mobile-banking experience?
- How do the features offered score according to Javelin’s benchmark weights, by access, security and features?
- Who are the industry leaders and what sets them apart from the rest?
- What is the future of mobile banking?
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