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Philippines Consumer Electronics Report Q1 2010

Business Monitor International - 12/2/2009 - 47 Pages - ID: BMI2514734

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Abstract   |   Table of Contents

BMI projects that the Philippines’ consumer electronics market will grow at a compound annual growth rate (CAGR) of 9% to US$5.3bn by 2014, driven by rising household penetration of PCs and LCD TV sets. Despite current economic uncertainties, the market is forecast to grow slightly from 2009 to be worth around US$3.8bn in 2010. Demand in most product categories was more resilient than expected in H109, despite pressure on consumers from a weak global economy and a slowdown in remittances. Much growth going forward is projected to come from areas outside Metro Manila. Computers Computers accounted for around 43% of Philippine consumer electronics spending in 2009. BMI forecasts Philippine domestic market computer sales (including notebooks and accessories) of US$1.6bn in 2010, up from US$1.5bn in 2009. Computer hardware CAGR for the 2010-2014 period is forecast at about 13%, with much growth coming from increasing PC penetration, which is less than 10% currently. In July 2009, the government launched a new lost-cost PC initiative. AV AV devices accounted for around 15% of Philippine consumer electronics spending in 2009. The Philippine domestic AV device market is projected at US$559mn in 2010. The market is expected to grow at a CAGR of 11% between 2010-2014, to a value of US$842mn in that year. The main driver will be demand for LCD TV sets in the Philippines’ 9mn TV household market, which is currently dominated by CTV sets. Mobile Handsets Mobile handset sales will account for around 42% of Philippine consumer electronics spending during BMI’s fiveyear forecast period. Philippine market handset sales are expected to grow at a CAGR of 8% to 13.9mn units in 2014, as mobile subscriber penetration reaches 156%, although a proposed tax on texting

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