|
| |
All prices are in US$ unless stated otherwise. See our Ordering
and Delivery FAQ for more information.
Mobile Payments: Markets, Analysis and Forecast 2010-2015Visiongain - 2/1/2010 - 148 Pages - ID: VSG2623698 | | Publisher Purchase Options |  | Electronic Access - Single User | $2,224.00 | Add to cart  | | Electronic Access - Departmental 1-5 Users | $4,450.00 | Add to cart | | Electronic Access - Global Site License | $10,387.00 | Add to cart |
Abstract | Table
of Contents
A recent news report highlighted that many users trust their mobile more than their bank when it comes to handle money. Mobile payment, also called M-payment or mpayment, is at forefront of this technological innovation, development and establishing this element of trust and security. The improvement of security has seen the use of mobile funds transfer and transactions increase both in quantity of goods and services purchased, as well as value.
The direct and obvious benefits of enabling large-ticket items such as airline tickets and life insurance premiums is clear, but also the subtle message it conveys to the consumers is even more significant. Initially, few customers will spend great amounts every day on their mobile but the increase in limits by banks and vendors underscores the confidence in the channel. The coming of age of mobile payments will drive any sceptics to adoption.
The options to purchase goods and services, which previously were available on the internet, are now being made accessible on mobile phones. There is now a window of opportunity for businesses, consumers and you - you should take advantage of it.
All the stakeholders: mobile phone operators, developers and manufactures of payment systems, regulatory and standardisation bodies and services providers are now working together to make the mobile payments a commercial success. They are aware that the market is gaining mass popularity and reaching 'critical' mass. The recent testing of mobile payment technologies at mass scale has increased prospects for mobile payment’s application in more areas and a faster growth in future.
"Everyone now has a mobile phone, which makes it a logical alternative to using debit and credit cards," says the CEO of one of the markets leading players. According to him, the options that mobile phones now have for handling bank transactions must be expanded to include a mobile payment procedure and numerous further applications will be developed in this area in the next few years.
Our brand new report, Mobile payments: markets, analysis and forecast, 2010-2015, provides you with a clear insight of the mobile payment’s technologies and methods, areas of applications and use, markets, supporting factors and concerns, insight on the industry's leading players, and an analysis of the future growth and forecast. It examines the opportunities offered to mobile payments stakeholders in view of the different trials and surveys involving all of them, including the consumers.
By reading this 100+ page report you will understand all of the exciting opportunities that will be available to increase your revenues and brand awareness.
Why you must buy this report?
This unique report answers clearly, succinctly and in a business-critical manner key questions you must answer to succeed in this area, such as:
- What is the most effective mobile payment system, which available technologies will succeed; how to make mobile payments profitable quickly; future applications of the mobile payments?
- What are the main markets of mobile payments?
- What are the commercially attractive and potentially higher-end applications of mobile payments?
- Who are the main players in m-payments, what are they doing and what will they be doing by 2015?
- How you can be involved in shaping this markets future?
- Achieving higher revenue/ financial gains for stakeholders on a per transaction basis and by introducing new revenue streams
- Where the mobile payments market is expected to be in the next five years?
Who should buy this report?
Directors, VP and Senior managers at business such as:
- Mobile/ Cellular carriers and operators
- Banks and credit card companies
- Financial services providers
- Handset manufacturers
- Mobile handset security providers
- M-ticketing providers
- Brands looking to tap into the mobile audience
This report shows you how the m-payments market will develop worldwide - both technologically and commercially - from 2010 onwards.
Please Note: Prior to initiating fulfillment of an order, the client will be required to sign a document detailing the purchase terms for a publication from this publisher.
|
Click
to View Enlarged
Cover Image
|
Powered By:
|
