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Microwaves in the USEuromonitor International - 3/28/2012 - 61 Pages - ID: EP3825131
Abstract | Table
of Contents
Volume sales of microwave ovens appeared to have bottomed out in 2011, as the category demonstrated its first positive performance in six years. Decade-long changes in US eating habits and longer replacement cycles for modern units combined with a lack of innovation to restrict the potential of microwave ovens at the end of the review period. However, 2011 demonstrated marginal 1% growth, attributable to gains in lower-value freestanding models.
Euromonitor International's Microwaves in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market ? be they new product developments, format trends or distribution issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Built-in Microwaves, Freestanding Microwaves.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? - Get a detailed picture of the Microwaves market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market?s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
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