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This IDC study reviews the Canadian consumer segment for wireless, Internet, and phone services. Its purpose is to help readers validate decisions and make course corrections if necessary. Subscription and spending forecasts are included. Items include leading indicators, drivers, and assumptions. "Relationships are changing and so are billing models. Yet free premium content subsidised by targeted advertising remains elusive because of DRM and licensing agreements. Windows 8 will funnel traffic as consumers purchase and download PC software through the Windows Store," writes Tim Tang, an analyst at IDC Canada.
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