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Wireless Advertising News Archive
Welcome to our archive of articles relating to wireless and mobile
advertising.
- eMarketer Interview: FCB's Raj Muses on Mobile Advertising
(2/02) There are a few discrepancies in forecasts for mobile
advertising spending in North America. Though research firms can't
come to a consensus on the market's value, what's clear is that this
such spending was practically non-existent in 2000, but it could be
doubling, tripling or even quadrupling each year through 2005.
- WBT Can
Billboards Successfully Go Wireless? (2/02) Five Equinox
fitness clubs in New York's financial district have installed wall
units inside that deliver information to PDAs when they're aimed at
special RF ports on the boards. Creative copy and graphics on the
boards, along with in-club stickers and demos, draw users who can
download information on all classes, spas, and training. Class
schedules are searchable by activity, instructor, and day, and can be
added to the user's daybook. Special promotions and incentives can
also be delivered.
- Internet.com E-Commerce
Shows No Lasting Effect from Terror Attack (10/01) The events
of Sept. 11 have not had a long-lasting negative effect on online
shopping, nor have they prompted people to turn to the Internet as an
alternative to public shopping places. A special supplementary edition
of the Yahoo!/ACNielsen Internet Confidence Index, designed to measure
confidence levels in the Internet following the Sept. 11 attack, found
that even the Northeast, the region hardest hit by the tragedy, saw a
34-point increase since the previous survey, which was fielded just
before Sept. 11. Overall, the Index jumped nine points in the six-week
period between the early September edition and the special October
edition of the study.
- Wireless
101 For Marketers (4/01) If it's your first time testing the
waters of the wireless world, it can all be a little bit intimidating.
Between handsets makers, wireless carriers, infrastructure providers,
content companies, and end users, getting a good overview of the
playing field is no simple task. Also essential is an understanding of
the technologies involved -- technologies for infrastructure, data
transmission, handsets, ad delivery, and more.
- eMarketer 2003: a Wireless Odyssey (4/01)
According to Jupiter Media Metrix, Asia will lead the world with 66%
of all global revenues from wireless ads, m-commerce and wireless
content subscription services by 2003. Asia's $5 billion take will top
Western Europe ($1.7 billion) and North America ($0.7 billion).
- eMarketer Advertising Unplugged (4/01) According to
several researchers, wireless advertising growth will be slow globally
through 2002 (due to technological hurdles), but starting in 2003 and
continuing through 2005, the rate of growth that will be astronomical.
- CNET Bill
aims to block wireless junk email (1/01) In our wireless
world, can solicitors find you anywhere within cell range if you have
a data-ready wireless phone turned on? Internet users have for years
been complaining about unwanted email, or spam, with messages that
promise everything from quick cash to an enhanced love life. Consumers
now are concerned about spam sent to their wireless devices such as
Internet-ready phones, and Congress is taking notice.
- eMarketer How Will the Dot-Com Meltdown Affect Online
Advertising? (1/01) Based on Competitive Media Reporting data,
eMarketer estimates that offline spending by dot-com companies in 1999
exceeded $2.7 billion, with the majority going to TV ($869 million)
and cable TV ($557 million). eMarketer estimates that web advertising
spending by dot-com companies, including New Media, Search Engine, and
Content sites, was $864 million in 1999, representing just under
one-quarter (24%) of their total web ad spending.
- Computerworld Wireless
advertising emerges to face uncertain future (11/00) Will
American users willingly accept wireless advertisements sent to them
over cell phones and other mobile devices? Advertising agencies,
makers of handheld devices and companies that are looking to advertise
their products are betting that people won't balk at the ads, as long
as they're matched with inducements such as free voice or data air
time or free information services. But some analysts and wireless
users said they're not so sure.
- Redherring Wireless
Watch: Are you ready for wireless ads? (11/00) Imagine my
horror when, alone in the bathroom of a respectable New York Italian
restaurant, I suddenly hear Norm MacDonald's voice blaring down at me,
urging me to watch his new show on ABC. Besides scaring the daylights
out of me, the talking ad stirred up a little resentment for the
invasion of my privacy. Norm was broadcasting to me from a
motion-sensitive speaking advertisement, which is designed to pound a
message into one of the most captive audiences available.
- Publish.com OmniSky
and DoubleClick to Pioneer Wireless Internet Advertising Age (11/00)
OmniSky Corporation, provider of branded wireless Internet and e-mail
services for users of handheld devices, and DoubleClick Inc., the
leading global Internet advertising solutions company, today announced
that the two companies will be among the wireless industry's
advertising pioneers, beginning with a limited trial on the OmniSky
wireless service in December. The trial is part of a larger initiative
to develop a wireless advertising model compelling to users, content
providers and advertisers.
- LocalBusiness.com Advertising.com
launches free wireless messaging (10/00) Advertising.com has
launched a new group of messaging services that potentially could give
business owners a simple and cost-free way to reach interested
consumers. The privately held Baltimore firm said MobileCrier enables
groups with common interests to send and receive text messages free of
charge, and resolves the issue of managing group communications across
varying technology platforms being used by different wireless
carriers.
- InternetNews AdFlight
to Offer WAP Ads (10/00) Web ad management firm AdFlight said
it will add wireless capabilities to its self-service ad system,
through a deal announced with WAP technology company 2Roam. AdFlight
has what it terms a "self-service online marketing engine,"
which enables marketers to buy, execute, analyze and optimize online
ad campaigns. The deal with 2Roam, an ASP serving e-commerce companies
using wireless, will extend AdFlight's engine to handle wireless media
as well.
- Planet IT WAP
Could Be Boon For Online Advertising (10/00) WAP could be more
effective for some advertisers than a campaign on the PC-based Web,
according to an international advertising agency. Beyond Interactive,
a partner company of Grey Global Group, said a campaign on WAP-enabled
cell phones earlier this year achieved significantly higher
click-through rates than typical Web-based ads.
- TechWeb Wireless
Marketing Is About Location, Location, Location (9/00) If tiny
handheld communicators once seemed a little too Star Trek, consider
that in the not too distant future when carriers, content providers,
and marketers come calling, they may not just be able to reach you --
they'll know where you are and tailor their pitches accordingly.
- ThinkMobile Mobile
Consumers Respond Positively to Wireless Text Advertising (9/00)
Quios Inc. and Engage UK release a joint study highlighting consumer's
acceptance of wireless text advertising as part of relevant,
personalized, time-sensitive content. The study revealed a positive
response rate among 79% of participants and an average 60% recall rate
of the trial's three participating big brand sponsors.
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